This weekend I took advantage of Arctic Cat’s Green Tag Sales Event and picked up a 2019 Alterra 450 4×4 from Thomas Sno Sports.
So, Why a 450?
I love clean-looking obtainable project builds, and this 450 will be something any of us could wrench together in our garage on a budget, but still garner attention from on-lookers, and enjoy the ride and handling of the mid-size chassis on the trail.
What Are Consumers Buying?
While working in marketing at AC, it was interesting to see the product buying swings, which seemingly have come full circle – generalizing, 500cc ATV’s were popular, then it switched to 700’s, then the big-bore craze (1000cc), then UTVs took over in the utility and performance categories and have been the sales leaders for a decade. Is that changing?
After talking to several dealers and hearing the confirmation from Tom Rowland, ATVs are making a so-called comeback with consumers after taking a proverbial backseat to UTV’s. Midsize units like the 450 and 500 are being sought out again due to their attractive pricing and provided smiles per mile.
In the very near future, I’ll be sharing an interview with Brian Harris, Director of Engineering – Off Road. (Photo above) Brian is a talented individual and a long time engineering employee at the Thief River Falls, Mn factory. He’s been involved in many projects, including the development of the Wildcat XX. Check back to read his take on the industry.
Until then, let me know what you’re riding. ATV’s, UTV’s…GrassCats?
