Arctic Cat Acquires Motorfist
Addition of Motorfist expands Arctic Cat’s line of high-performance technical riding gear
Arctic Cat Inc. today announced that it has completed the acquisition of Motorfist, LLC, a privately owned company based in Idaho Falls, Idaho, that designs, develops and distributes high-performance technical riding gear. Founded in 2009, Motorfist does business throughout North America, as well as Russia, Sweden, Norway, Finland, Japan, Iceland and Greenland. Terms of the transaction were not disclosed.
“This acquisition complements our garment and riding-gear business, and is an example of our strategy to grow through small, bolt-on acquisitions,” said Christopher T. Metz, Arctic Cat president and CEO. “Motorfist is an innovative, growing company in the power sports apparel market with a strong reputation as a provider of technical snowmobile riding gear. Adding an outstanding brand like Motorfist gives us a broader PG&A product offering for our North America and international markets. We are excited to welcome Motorfist’s employees into the Arctic Cat family.”
Arctic Cat will maintain the Motorfist brand positioning and name, and Motorfist will continue to operate independently with its current staff in Idaho Falls.
Brad Ball, Motorfist’s founder and president, said: “Our success over the past six years speaks to our passion for providing the riding community with the highest quality gear. I am proud of what we have built at Motorfist, and I am excited to enter a new chapter of growth with Arctic Cat.”
After only a few years of manufacturing, the Motorfist brand has set a high benchmark for premium snowmobile gear. Motorfist’s products are engineered with its proprietary eVent® waterproof, windproof and breathable fabric, delivering rugged solutions for harsh conditions.