ARCTIC CAT LEGACY – A LOOK AT THE WSA/WPSA YEARS 2000-2008

arcticinsider

2 years ago

On Fridays I’ll try to share an update to the Arctic Cat Legacy side of ArcticInsider. These updates will showcase the Arctic Cat printed materials I’ve amassed in the ArcticInsider collection falling into three categories: Marketing, Media and Racing.

This week Ill share with you the National Snocross Yearbooks from the WSA and WPSA from 2000-2008. These are simply their covers and the Team Arctic ads shared inside, but you’ll enjoy some of the background information Ive included in the photo descriptions of each. You can find everything I posted in the RACING section of Arctic Cat Legacy in the corresponding folder years 2000-2008.

Here’s a little peak at what’s in those folders – Kale

The WSA started in the 98-99 season, but this 2000-2001 WSA Yearbook is the first I have.

Arctic Cat Snowmobiles included Team Arctic ads like these in all the WSA and WPSA Yearbooks except one. Do you know which year and why? The answer is in one of the Arctic Cat Legacy Racing folders years 2000-2007. These Team Arctic ads were slightly altered and used in a larger poster format (24×36) for racers to sign at events.

This Team Arctic ad appeared in the 2003-2004 WSA Yearbook and was the first year Arctic Cat Marketing transitioned away from using rider-specific photos as the basis for their posters. Team Arctic racers were pretty vocal – They found it weird to sign their name to a poster with another racer(s) image on it. For Team Arctic ads/posters from 2003-2006, you’ll see the fictitious racer (#01) appear as the main focus.

The 2005-2006 Yearbook was a first for the World Power Sports Association (WPSA), a new association taking over for WSA.

The 2007-2008 Yearbook was the last produced by the WPSA. In 2008, John Daniels would reprise the International Series of Champions (ISOC) and would take over as the promoter for National (and Regional) snocross to this day.

The 2007-2008 WPSA program also marked the first time Arctic Cat marketing ran an ad focusing on specific snowmobile product instead of Team Arctic. This was partly an effort to promote the newly released Twin Spar platform for the 2007 model year. Arctic Cat marketing targeted performance enthusiasts at snocross with their big-bore two-stroke F1000.

PARTING SHOT