Here’s the photo from inside of Team Arctic racer Aaron Scheele’s shop, taken around Hay Days time. The 1978 and ’79 El Tigres in here are highly-modified customs owned by Scheele, Jim Dimmerman and Eric Bergstrom.
I see this photo, and I immediately think of the classic Arctic Cat Flying Tigers advertisement from the 1978 season (below). Sorry they’re a little bit fuzzy.
I remember opening Snow Goer magazine and seeing this two-page spread ad, and being forever captivated.
The juxtposition between the folksy images/copy on the left page and the powerful jump shot on the right struck an awesome balance. It drew me in and left me imagining more. Great ads are magical, and this one was black magical.
Below are each frame sequence, so you can read each.
